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Fruiterer – One of a Kind

Fred Pisciuneri was a family man, a hard-working, honest man full of integrity.

This is how Domenic Pisciuneri described his father.

The owner of Fred’s One Stop Shopping in Edenesor Park; a suburb located in Western Sydney passed away at the age of 71 after a short illness.

Fred Pisciuneri was considered a true pioneer of the Fruit and Vegetable industry, With more than 50 years exerience in the game, Fred was never afraid to go that extra step.

He owned stores in Liverpool, Engadine, Newcastle, Darlinghurst, Hornsby, Wentworthville, Campbelltown, St Andrews, Minto, Merrylands, Auburn and St Mary’s.

“Dad never wanted his produce to be overpriced...” said Domenic

He made sure his customers could come in and talk to him hence living up to his philosophy:

“If you want to know what your customers want, then you need to be there on the floor with them!”

Domenic, one of 5 children, is determined to keep his father’s dream alive.

Dad wanted a place where you could buy all your groceries under one roof and most importantly, for an affordable price.

That was Dad’s life-long dream hence: “Business is going to be exactly how Fred wanted it!”


let’s have a look what is behind the scenes